Alex and Ani Launches Seven Swords Media

The growing Alex and Ani brand announced another expansion.

Alex and Ani CEO Giovanni Feroce yesterday announced the official launch of Seven Swords Media. 

In March of 2012, Alex and Ani, LLC. purchased a majority interest in MediaPeel, LLC., which formed the basis of Seven Swords Media. Since that announcement, Alex and Ani has purchased the remaining shares of MediaPeel, thus acquiring the agency as a wholly owned subsidiary.  In the last few weeks of 2012, Seven Swords Media acquired Animal, a design studio and video agency, and Bella Consulting and Events in order to round out the capabilities originally envisioned as a full service media and advertising agency.

“We initially entered into this arena because it made financial sense for us to utilize our own media company.  Since those early days, we realized that our numerous retail partners and other industry leading businesses would benefit from the same quality and quantity of our efforts,” stated Feroce. 

In announcing the latest moves, Feroce highlighted that both principals, Josh Backer of Animal is now in a new role as Executive Creative Director and Rick Simone of Bella Consulting and Events is now Vice President of Events and Special Projects of Seven Swords Media.  Amongst their expanding client base, Seven Swords proudly works with the Smithsonian Institution, The United States Navy, RISD, Brown University, Bryant University and the Paper Store. 

In addition, Feroce took this opportunity to introduce a unique capability which Seven Swords Media will deliver by way of a strategic partnership with GoGo Cast, Inc., a national leader in dynamic content and digital merchandising in the Digital Out-of-Home (DOOH) and Social Media Mobile Marketing areas, including its in-store GoGo Screen™ network and GoGo Planet™ mobile marketing platform.

“Seven Swords Media has over 30 years of marketing expertise in the industry.  They understand how to utilize highly targeted technologies to help their clients build solid brand recognition with a maximum return on investment,” said David Paolo, President and CEO of GoGo Cast.  “GoGo Cast’s digital media network and social media mobile platform will provide Seven Swords clients with cost-effective means to deliver messaging that connects and activates their businesses, brands, consumers and content experts.”

According to a release, Alex and Ani’s strategic acquisitions of Animal and Bella Consulting and Events are indicative of the company’s unconditional commitment to growth for local, state, regional and national economies. 

Seven Swords Media will establish new industry standards for creative and economic success while creating a significant number of new jobs in Rhode Island at the site of the press conference and the new headquarters of Seven Swords. 



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