POLL: Vistors Bureau Renamed 'Discover Newport'
The Newport and Bristol County Convention Center & Visitors Bureau will now be known as "Discover Newport."
Try to say “the Newport and Bristol County Convention Center & Visitors Bureau” five times fast.
That was a mouthful, wasn’t it? Unfortunately only for tongue twister fans, the NCCVB has had a makeover, and will now conduct business as Discover Newport, according to a press release from the organization.
Discover Newport will operate with the tagline, “Nine Coastal Towns, One Big Experience.”
“There have been more than 200 destination marketing organizations nationwide that have moved beyond the cumbersome ‘convention and visitor bureau’ moniker to embrace a more accurate, user-friendly name that better reflects the destination and the visitor experience there,” says Discover Newport President & CEO Evan Smith.
Smith also called the name a “proactive call to action that conveys positive thoughts about our destination. ”
“The new name and new look opens a new chapter for Discover Newport,” he said, “but our mission remains the same. We’re committed to promoting Newport, Middletown, Portsmouth, Jamestown, Tiverton, Little Compton, Bristol, Barrington and Warren because all nine towns have something extraordinary to offer travelers.”
Mike Cullen
10:51 am on Tuesday, April 10, 2012
"Discover Newport" is a good trade name and I agree that the nine coastal towns do deliver "one big experience." Now, I'd encourage the bureau's leadership to undertake regular visitor surveys to insure that collectively we're delivering the most positive experience that we can muster. Why not don't we try to identify the shortcomings and take a data-driven approach to openly tackle some of them?