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AC World Series Draws 60,000, 'Mixed Bag' for Businesses

Discover Newport CEO and President Evan Smith said he was "ecstatic" about the success of the AC World Series at Fort Adams.

 

“I'm still so high, I've yet to come down,” Discover Newport CEO Evan Smith said on Monday about the success of the America's Cup World Series held at Fort Adams over the past week.

“I was ecstatic about the whole event. I'm grateful for so many things.”

Smith gushed about the almost perfect weather, the partnership with the community, and collaboration with hundreds of organizations throughout the city and state, which he said lead to about 60,000 visitors throughout the world series.

“We did get up to the 10,000 mark on Saturday. It was a moral victory.”

The saturation point at the fort was around 10,000, he said.

“Going into this, we have said that we wanted people to leave Newport saying the world tour was very interesting, but that Newport did it the best,” he said. “I think we accomplished that.”

Aside from racing, Smith said the event was a “nice blend of festival and regatta.” He added that race organizers had the sense to know that many of the visitors did not know sailing as well as other sports, and did a good job of keeping the crowd engaged and informed, as well as entertained with tents and exhibitions like the Exploration Zone.

“Selfishly, there were a lot of reasons I supported this thing,” he said. “The NBC coverage was one of the most important aspects of it for me as a tourism director. The whole world could see how beautiful Newport can be.” NBC offered live coverage of the final races.

As for a boom for local businesses, Smith said the results were a mixed bag.

He said some businesses saw a spike in sales, while others remained unaffected.

“We were pleased with the impact,” he said. “It's not like any businesses were hurt by the event.”

Smith said Newport's nightlife and restaurant scene was particularly active on Friday and Saturday night.

Hotels, on the other hand, did not see the numbers they were expecting.

The real success story, Smith said, was how well the event was choreographed.

“The water shuttles worked great, it was by far biggest project they've done... Also kudos to Bike Newport, they worked hard to get people to bike out there.”

“I think that [the event] showed that we can by working together we can do great things.”

Related Topics: America's Cup World Series and Discover Newport

John H

1:53 pm on Tuesday, July 3, 2012

If they know the saturation point was 10K how could they promise 120,000 for the 9 days of races and trials that were originally scheduled? I noticed that the agreement between DEM and the Authority means that it's impossible to FOIA the attendance data. How convenient.

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nptresident

3:05 pm on Tuesday, July 3, 2012

Let's not turn this wonderful event and turnout into a complaint session. Does everyone have to complain about everything????

John H

3:54 pm on Tuesday, July 3, 2012

Absolutely. How wonderful can it be if it didn't deliver and had opportunity costs too numerous to fully explore in a forum as limited as this. I guess people can lie with impunity about the manipulation of the public common and good as long as the event is "wonderful". The end's justify the means, I guess. When that comes back to bite everyone in the butt, you'll excuse me if I don't laugh at your misery.

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nptresident

6:22 pm on Tuesday, July 3, 2012

Must be nice to be an expert on all things Newport

Jack

3:59 pm on Tuesday, July 3, 2012

John those figures include the people watching from boats and in Jamestown, also about 5% will leave the venue early allowing some more people a spot to watch from

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Jack

7:56 pm on Tuesday, July 3, 2012

I do think the water shuttles should be required to have a large tent at the Fort with moist cooling fans like Disney World to allow those waiting a cover and cooling off area.....some waited as long as 1 hour or more in the direct sun

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Jack

8:01 pm on Tuesday, July 3, 2012

I was told that the regular people hotels in Middletown were asking $350 per room so I can see why they were empty......I hope someone can verify this but my source is very good

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peter

11:48 pm on Tuesday, July 3, 2012

Peter
It was a great event for all ages, especially from a boat. However, they should of had a sign on the archway stating "Food Court".

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Bobby Oliveira

12:51 am on Wednesday, July 4, 2012

Jack,

Your source isn't that good (lol)

That aside, this event had problems, especially for us local merchants, for the same reason that all Fort Adams' events do. In fact, it seems we might have been too efficient with the traffic.

The good news is that a.) most of us will make it up during Tall Ships and b.) The Fort Adams 'challenges are fixable.

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